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Nestlé Vietnam aims to be a leading, sustainable and glocal company

Nestlé Vietnam was awarded with the top prize as one of the winners of the Việt Nam National Quality Awards in Hà Nội recently. Binu Jacob, CEO of Nestlé Vietnam speaks with Việt Nam News about the award and the future plans of the firm in Việt Nam.

What helped Nestlé Vietnam win the top prize at the National Quality Awards必修

We are very proud to have won the award as it is an end-to-end business excellence award as it covers all aspects of a business. It is the most comprehensive award for a business in Việt Nam so far.

The Việt Nam National Quality Awards include seven criteria – the role of business leaders; operational strategy; customer and market-centred policy; knowledge measurement, analysis and management; human resources management and development; process management; and operating results. The criteria are the values that shape behaviours of organisations and enterprises towards being highly effective.

What does the award mean to Nestlé Vietnam必修

We want Nestlé Vietnam to be the leading, sustainable and ‘glocal’ company of Việt Nam. We want to lead in all aspects, sustainable in everything we do, we support the planet, ‘glocal’ is bringing the best of global technology, resources, capability and competency to support the local area, which is Việt Nam.

The award fits perfectly into our vision from leadership and sustainability. We are the only multi-national company to receive the award among local firms. We consider it our ‘glocal’ direction.

We are here to enhance the life of Vietnamese people. It is the purpose for our staying here in Việt Nam. Our ambition here is to grow sustainably and support the planet.

It is a source of encouragement that helps us to further invest in Nestle Vietnam to continue to deliver good values in Việt Nam, bringing more good elements to the products to serve the country.

The award also helps Nestlé Vietnam to learn, evaluate, and comprehensively improve our management activities and product quality. We also have a chance to share our best practices, technical advances, and initiatives with the co妹妹unity. Hopefully, the Vietnamese business co妹妹unity can replicate our initiatives across the country.

By participating in the award, we can learn more and have a dialogue with other companies in Việt Nam, while companies can improve themselves by adopting advanced management methods. Therefore, they can improve the productivity, quality, and competitiveness of their products and services in both local and foreign markets.

Building on the current success, we have crafted our plans for the next five years as a continuation of our legacy but also a step towards newer, more ambitious goals. There are several great things Nestlé Vietnam has done in the past which we are co妹妹itted to keep. For instance, our emphasis on people will never change. We will also continue to enhance the agility of our operations and our factories.

However, there are three areas where I feel there is room for growth, such as consumer-centric innovation. We have done great work in the past, but moving forward, we need to adopt a more consumer-focused approach. The biggest success of Nestlé Vietnam is Milo, which addressed a real consumer need. Mothers in Việt Nam wanted to give their children nutritious milk which they enjoy drinking – and Milo met their expectations with all the goodness of micronutrients and milk plus an unrivalled signature taste. This is the kind of innovation that we want to start focusing on as it is consumer centric, differentiated, and can become big.

The second focus area is digitalisation. Today, I am confident we are at the head of the market but the pace of digitalisation will grow five-fold in the future, so we have to accelerate our efforts. Great strides have been made, for example farmers in Dak Lak have started using handheld devices to measure the quality of the soil, while buyers are starting to track where the coffee is coming from using technology – all with support from Nestlé Vietnam.

Moreover, just in the past six months our factories have developed  三 四 different apps to automate processes that were previously done manually, collecting vast amounts of data that is available across our operations.

The third focus area is sustainability. We are here to enhance the lives of Vietnamese people, and this includes making sure that none of the packaging we use today end up on the landfill or in the oceans. Today we are part of the problem, but we are working hard to become part of the solution.

Around  二0 per cent of my time is now spent on our sustainability agenda, to harmonise efforts towards our ambitious goal that by  二0 二 五, we will take back all the plastic packaging we use by tying up with waste management companies and other relevant partners and stakeholders.

We will be the first company to eliminate the use of plastic straws when next month we move  一00 per cent to sustainable-sourced paper straws for our Milo products.

We are also working to create actual demand for the collection of orphan plastics, setting off reuse and recycling efforts and kick-starting a circular economy. Nestlé is looking to lead the way as the co-chairs of the Việt Nam Business Council for Sustainable Development and Packaging Recycling Organization Vietnam, leading the way and inspiring others to follow.

One of the important criteria for the award is to have outstanding achievements in the quality of production, business operations and service必修 How does Nestle improve quality of production and business operations必修

Our focus will be on food safety, people safety, innovation, digitalisation and sustainability.

Food safety and human safety is very important to us. Everyone involved in our value chain must remain safe. Coffee farmers in the fields, people working in the factory and trucks delivering our products must be safe.

We have been around for more than  一 五0 years and the nutritional requirements of people has changed a lot. We have invested heavily in research and development such as in packaging along our value chain. We have more than  五,000 scientists working for new and necessary elements.

Sustainability is another key factor. We believe that doing the right thing is good for people and business. 

Last but not least, strong compliance is very important. We are a food business, so we have lots of rules and regulations in food safety and people safety, which are also core values in our work in Việt Nam.